Social Media for Change


Do you want to use social media to spread your message effectively? Do you want to know the best practices for online civic engagement?

This guide was written especially for you!

The booklet goes through how you can use various social media platforms and tools in a meaningful and responsible way to promote the public interest. 

It covers a range of free tools, resources and social media practices to enable political candidates, campaigners, NGOs, social media managers, and citizens to engage with specific issues. 

This open-access toolkit is the result of 4 years of experimenting with content creation, working within tech policy and learning from social media experts. The author, Alexander Mäkelä, is a strategic communication consultant and former Facebook public affairs specialist who has worked with tech policy issues relating to fake news, illegal content, hate speech, blockchain and more.

Highlights include:

  • 100+ hyperlinks to online resources, tools, and additional reading material drawn from social media companies and professionals in the field;
  • Lists of must-have apps for content creation and free alternatives to expensive editing software.
  • Overviews on building online communities, establishing effective content creation processes, and a number of other topics.

Learn how to convey your message in an effective way by using social media to create engaging content for your audience.

Don’t take your online engagement lightly. Others won’t. Make your voice heard!